There, for the next three hours, Jay grilled me about my business while poking me with his finger at every opportunity to drive home his points. ![]() A short time later I was welcomed into Jay’s huge Pacific Palisades home where after the perfunctory greetings, we relocated to a small breakfast joint near his home. This was eventually arranged by a friend, who knew someone who knew Jay’s wife. I had read all of Jay’s books and listened to his tapes and was eager to meet him in person. He ran huge seminars where people paid outlandish sums of money to attend while he charged $5,000 an hour for personal consulting. I was about six weeks away from losing my home and going under because I was losing 10 grand a month!At this time Jay Abraham was the big-name marketing guru. I had $120,000 on my credit cards, had sucked all the equity from my home and burned through every dime I had made in my karate schools the first time around. But the down- side was, I wasn’t making any profit! I had an expensive home in a gate-guarded community, a Porsche, a golf club membership, and my kids in private school. I was traveling 60,000 miles a year and bringing in $30,000 a month from my garage. I had a series of how-to manuals, videotapes, seminars, a consulting service, and my own magazine, Martial Arts Business. ![]() I always love having dinner with Jay because he was one of my original marketing mentors and one of the smartest strategic minds in the world! We laughed as I related to him the story of our first meeting some 19 years ago where he shared the dumbest idea I had ever heard … and I went on to make millions…!īy the mid-Nineties I had sold my first few karate schools and been in the karate consulting business for four years. Last week I had dinner with Jay Abraham in LA.
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